A leader is a craftsman skilled in influencing direction, course of action, attitudes and opinions. However, before a leader can influence others, they must first influence themselves—this is Ground Zero Leadership. Ground Zero Leadership begins at ground zero—yourself. Becoming the CEO of You, Inc. is the first step. Your job as CEO of You is to get your Board of Directors to act in concert for your betterment instead of your detriment. Let me introduce you to your board–you know them as your BODY, MIND and EMOTIONS. When you have a board meeting, who usually wins the vote? Have you ever made an emotional decision? How’d that work out? This book is a field guide for leaders. You will learn how the machine of your mind works and how you can apply that knowledge to build and control your leadership muscles. Once you are able and competent at leading (influencing) yourself, you move on to influencing those closest to you. Once you are able and competent at leading those around you, only then can you be effective at leading your organization. CEO of You walks you down the psychological path to effective self-influence and self-control.