Pretty Smart offers high-quality, luxury inspired beauty so you can recreate the look you love (and reimagine your beauty budget). This is shaping up to be the smartest liquid concealer on the market. The Pretty Smart Conceal and Appeal Concealer comes in 12 shades and is silky smooth and utterly flawless. It’s the secret to an easy chic look without that dreaded cake-batter-ick-factor so many other concealers possess! Imagine your skin, but better: a no makeup feel, just pure perfection and soft to the touch. This concealer is for all the pretty smart babes: from the “low-key” loves to the “full beat” beauties, this will quickly become a beauty staple in your regimen. With medium-to-full buildable coverage that stays, this formula gets it done for a whole lot less.