After years of struggling with skin issues and developing a passion for health, wellness and clean ingredients, founder Annie Lawless created LAWLESS Beauty in 2017. As a true makeup lover, she found that many clean makeup products on the market catered to the no-makeup makeup aesthetic with sheer coverage and light pigmentation. She created LAWLESS out of her own need as a full-glam makeup girl wanting high-performance makeup, free of any kind of potentially toxic ingredients. LAWLESS Beauty is a clean makeup brand offering full coverage, artistry-level, high-performance makeup. Tune in to hear Annie Lawless introduce her brand new Forget The Filler Overnight Lip-Plumping Mask as well as cult-fave Forget The Filler Lip Plumping Line Smoothing Gloss!