Transparency in the canine food and supplement space is severely lacking. As you're looking for the best products for your dog, all of a sudden the answers become more questions and the doubt starts to set in. Now what do you do? Let us help: 1. What you need to be looking for as the consumer 2. What is a COFA? 3. Who can you trust? 4. What makes Pet Matrx different from EVERYBODY else? And much much more. Join our CEO, Will B., aka Will Nye the Science Guy... no relation :) and Tannisha, Dir. of Education and certified canine nutritionist for a real conversation that will empower you as a pet parent.