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I Am Proud spans an easy-to-navigate range of high-performance skin, hair & bodycare at an affordable price point. Cutting out the confusion, each I Am Proud brand consists of efficacious product ranges centered around common skin, hair and body concerns.

Alpyn Beauty is where clinical formulas meet the wild frontier of Jackson Hole, Wyoming. We get our hands dirty with local botanists and farmers to identify survivalist wild plants with the most power to repair and hydrate skin.

Meet the brand that puts body first! Crepe Erase is a body-focused brand that makes aging irrelevant for every body. It is specifically designed to address the multiple signs of aging on your neck, chest, arms, legs, knees, hands, and face. Feel more confident in your skin again!