Lottie London Color Cloud: Longwear Matte Liquid Eyeshadow Looking for fuss-free eyeshadow? Meet Lottie London’s Color Cloud, the longwear matte liquid eyeshadow that’s as foolproof as it gets. With its effortless application, you can swipe it on in seconds for major eye-catching results. Perfect for on-the-go glam, this lightweight formula delivers a smooth, matte finish that stays put all day. How To Use: Swipe directly onto your eyelid and blend with your finger or a brush.