*Signed Bookplate* Desert Dreams: The Music, Style, and Allure of Coachella A must-have volume for music lovers, pop culture enthusiasts, and fashionistas, Desert Dreams is the ultimate celebration of Coachella, one of the most successful music festivals in the world, Desert Dreams captures the groundbreaking performances, viral fashion moments, and impact of the Coachella phenomenon on music and culture. Coachella is considered one of the most profitable and widely attended music festivals, with an annual attendance of 250,000 people. Not only is it located in the middle of the desert, but to be there is to witness some of the best performances artists will ever put on. For them, playing at Coachella is a huge checkmark on the bucket list of their career. No matter how small their name appears on the billboards listing the year's lineups, the festival is known to be the starting point of artists on the way to superstardom.