Your new secret to add a flush of color to your cheeks. Sweep the highlighter makeup formula onto the apples of your cheeks and blend upward for a fresh look. Luna Magic was founded by Mabel and Shaira Frías, a women-led and Afro-Latina owned company. We're inspired by the rich cultures and music of the Caribbean & Latin America, the hustle and bustle of NYC and glamour of Los Angeles.