NOT ALL HOT BRUSHES ARE CREATED EQUAL. If you’ve ever used a hot brush, you’ve probably used two hands to style. No more! The styling arm on this brush helps secure your hair to the heated plates and gives the optimal tension to lay down the cuticle and eliminate frizz once and for all. You can now effortlessly master one-handed styling to get that super sleek look STRAIGHTEN IN HALF THE TIME Smooth, straight, frizz-free hair in half the time? Yes, please! I love how these hot ionic bristles simultaneously section and straighten as they glide down huge sections of hair. Just a few minutes for straight, shiny hair on the go. STYLE ROOT TO TIP The bulky size of most hot brushes makes you start styling inches from your roots. A major breakthrough in styling, this compact brush has heated plates on the edge of the brush! You can now get heat close to the roots and with guards that keep the plates from touching your scalp too! Truly straighten from root to tip