Bring your lightened hair tones back to life with Not Your Mother's Blonde Moment Tone and Repair Purple Mask. This dual-action deep-conditioning purple hair mask neutralizes brassiness in one use while delivering intensive nourishment to dry, damaged hair strands. Formulated with Bonding Technology, this conditioning mask for blondes, lightened brunettes, and gray-haired beauties helps strengthen and reduce hair breakage while helping prevent future hair damage. This purple conditioner mask is made with ultra-dark violet pigments that neutralize hair brassiness and yellow tones with results after one use. Apply hair mask evenly to wet hair and massage through to the ends, then leave on for 5-10 minutes and make sure to rinse thoroughly. Use 1-2 times a week or whenever you need an extra deep-conditioning boost. This hair conditioning mask can be used on natural and color-treated blonde hair, silver hair, or light to medium-toned brunette hair with lightened hues (balayage, highlights, lowlights, ombré, and more). It is sulfate surfactant-free, silicone-free, paraben-free, gluten-free, cruelty-free, and vegan.